DataLayer

What is DataLayer?

DataLayer is an analytics tool for small online stores that run on spreadsheets. Upload a CSV, Excel file, Google Sheet, or Shopify or WooCommerce export, and it maps your columns and builds a sales dashboard in seconds. It shows revenue trends, top products, and repeat buyers without formulas or a data team.

Top Features:

• Column mapping: upload files as they are and confirm your columns just once.
• Sales dashboard: see revenue, orders, top products, and repeat buyers by date.
• AI chat: ask plain questions about your sales and get written answers.

Use Cases:

• Weekly reviews: check which products sold best this week and which stalled.
• Investor updates: export a clean PDF report of revenue and orders.
• Retention planning: spot repeat buyers and one-time shoppers to plan follow-up campaigns.

Who Can Use DataLayer?

• Solo sellers: get clear store numbers without formulas or pivot tables.
• Small teams: share one dashboard so everyone sees the same sales numbers.
• Agencies: track several client stores through custom enterprise plans and seats.

Pricing

• Free ($0): revenue and orders dashboard, one CSV upload weekly, 30-day history.
• Starter ($29 per month): product performance, basic customer analytics, exports, and AI insights.
• Growth ($69 per month): profit analytics, AI chat, scheduled reports, and three seats.
• Enterprise (contact sales): custom reporting, integrations, and limits for multi-store sellers.

Pros and Cons

Pros:

• Fast setup: files work as they are, with no store connection needed.
• Upload history: the dashboard keeps past uploads instead of resetting each time.
• Free plan: test the core dashboard before paying anything at all.

Cons:

• Manual uploads: no live sync, so data is only as fresh as your export.
• File limits: uploads cap at 5 MB and old XLS files need converting.
• Chat caps: chat messages and AI insights are capped even on Growth.

FAQs:

1) Do I need to connect my store?

No, you export a file from your store and upload it.

2) Which files can I upload?

CSV and xlsx files up to 5 MB, plus Google Sheets links.

3) Do paid plans have a free trial?

Yes, Starter and Growth include a 14-day trial with no card needed.

4) Is my sales data shared?

No, the company says it never sells data or shares it beyond service providers.

5) What is the Evolution Agent?

An internal AI growth assistant the team is testing, not yet available to customers.