Product Metrics

What is Product Metrics?

Product Metrics is an AI-powered Google Shopping optimization tool that segments your product catalog using performance data and first-party signals. By prioritizing high-margin, high-converting products and pulling budget from underperformers, it helps e-commerce advertisers increase ROAS without manual bid management.

Top Features:

• AI Product Segmentation: automatically group products by performance, category, margin, and custom rules.
• First-Party Data Sync: pull in stock levels, return rates, and pricing data to improve bid decisions.
• Automatic Label Sync: push custom labels to your Google Shopping feed without manual CSV exports.
• Break-Even ROAS Calculator: find your minimum profitable ROAS based on margins, returns, and costs.
• Performance Max Support: works with both classic Shopping campaigns and newer Performance Max setups.

Use Cases:

• ROAS Optimization: reallocate ad spend toward products most likely to generate profit at scale.
• Inventory Management: suppress ads on out-of-stock or slow-moving products automatically via feed labels.
• Campaign Segmentation: split products into tiered campaigns based on margin and conversion data.

Who Can Use Product Metrics?

• Performance Marketers: Google Ads managers who want more control over Shopping campaign structure.
• E-Commerce Brands: retailers running Google Shopping who want to cut wasted spend efficiently.
• PPC Agencies: agencies managing multiple clients across Google Shopping and Performance Max campaigns.

Pricing

Product Metrics offers a freemium pricing model. You can get started with a free plan that includes basic features, and upgrade to a paid plan for access to premium features, higher usage limits, and priority support.

Pros and Cons

Pros:

• Free Plan Available: unlimited product analysis and core dashboards are available at no cost.
• First-Party Focus: uses your own data to make bidding decisions, not generic platform signals.
• Quick Setup: connect Google Ads and your data feed in minutes without complex configuration.

Cons:

• Google Only: currently focused on Google Shopping and Performance Max; no Meta or other ad channels.
• Niche Tool: only useful for businesses already running Google Shopping campaigns.
• Limited Automation: labeling and segmentation are smart but still require human decisions on bids.

FAQs:

1) Is there a free plan?

yes, the free plan includes unlimited product analysis and core dashboard access.

2) Which ad platforms does it support?

it currently supports Google Shopping and Performance Max campaigns only.

3) What data does it use?

it uses Google Ads data plus first-party signals like stock, returns, and pricing.

4) How does it improve ROAS?

it segments products by performance and reallocates budget toward the most profitable ones.

5) Does it automate bids?

it manages labels and segmentation but leaves final bidding decisions to the advertiser.