Scaletrics

What is Scaletrics?

Scaletrics is a PPC optimization platform for Google Ads and Microsoft Ads accounts. It scores every search query for intent, blocks wasted spend, promotes winning terms to keywords, and shifts budget toward what converts. PPC experts review each recommendation, and nothing goes live in your account until you approve it.

Top Features:

• Query scoring: several AI models score each query and block low-intent terms.
• Keyword performance: scores keywords on 12 factors and flags self-competition between ad groups.
• Page monitoring: checks landing pages every 15 minutes for downtime and tracking failures.

Use Cases:

• Waste reduction: stop paying for job seekers and other searches that never convert.
• Keyword growth: test high-converting queries as exact match keywords for 30 days.
• Bid tuning: let the AI Ads module adjust bids and budgets toward CPA targets.

Who Can Use Scaletrics?

• PPC managers: hand off repetitive account checks and focus on campaign strategy.
• Agencies: manage many client accounts with expert support and multi-account oversight.
• SaaS teams: lower cost per acquisition without hiring more paid search analysts.

Pricing

• Modules (from $75 per month): pick only the areas you need and add more later.
• Complete Suite ($600 per month): every module together, with a 30-day free trial, no card.
• Enterprise Lite ($1,690 per month): a dedicated senior PPC strategist runs your account every day.

Pros and Cons

Pros:

• Human review: senior experts check recommendations and explain the reasoning behind each change.
• Modular pricing: start with one module and add others as your account grows.
• Learns preferences: every override and approval trains the system to match your strategy.

Cons:

• No free plan: after the trial, a single module costs at least $75 monthly.
• Modules pending: budget, campaign, and ad copy modules are still marked coming soon.
• Approval needed: changes wait for your sign-off, which can slow fast campaigns.

FAQs:

1) Which platforms does Scaletrics support?

Google Ads and Microsoft Ads, with ChatGPT Ads also mentioned on the site.

2) Is there a free trial?

Yes, a 30-day free trial covers all modules with no card required.

3) Does it act without approval?

No, recommendations wait in a queue until you approve them.

4) How fast are results?

Most clients see lower waste and better CPA within eight weeks.

5) Is a managed service available?

Yes, Enterprise plans add dedicated strategists who run your account.